Bunchball is recognized as the creator and leader in enterprise gamification. Bunchball combines behavioral economics, big data, and gamification mechanics to increase engagement and loyalty among employees, customers, and partners. Gamification is the use of game design techniques & design elements to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications. Gamification as it relates to the enterprise is the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.